Noo.ma, a Poznan-based company, was founded in 2017. By 2022, its net revenue had already reached €9M. It offers online furniture and accessories for residential and commercial interiors, mainly dressers, poufs, beds, and tables. More than 40,000 customers from 20 countries, including many business customers, have already bought them. Oysho, Nike, Isabel Marant, Hilton, Gymshark, Santander, COS, BMW, and Allianz.
The company’s owners believe these promising results result from crucial points in the product strategy. Among them is the e-commerce-based D2C business model, which is unpopular in the home furnishings industry. But also performance marketing and total, excluding manufacturing, insourcing, and focusing on ecology and sustainability.
Thanks to this, the company received funding from bValue Fund in early 2023. This Polish VC/PE company invests in technology companies in Central and Eastern Europe. It manages funds worth €100M and €20M, respectively. It has invested in over 35 companies. So it was the first investor in companies such as Tidio, Spin.ai, YourKaya, Senuto, Shoplo, and PushPushGo.
History of Noo.ma
The company was founded in 2017 by Damian Galinski (CEO), an architect, in partnership with Cyprian Bieniarz (COO), an economist. Both were 25 years old at the time. By design, the company was to offer online furniture from the very beginning. But it wasn’t until a Belgian woman ordered a modular bookcase made of metal cubbies for €2,000 at the end of 2017. It convinced them that it made sense. Now, they sell furniture this way to almost all of Europe, and in late 2023, they also started selling to the US.
Online furniture
The company offers products in intriguing shapes and colors, made of materials that are pleasant to use. The groundbreaking approach comprises easy assembly systems, future-oriented sustainability, and transparent mid-range prices. One of its most important values is caring for the environment and minimizing the carbon footprint generated. Its products are made sustainably, being shipped flat, with no plastic. Well, and for every product sold, the company plants one m² of forest.
According to bValue, the company distinguishes itself in the market with its unique design, focus on sales to individual customers in foreign markets, high-quality craft, and innovative solutions in production and delivery logistics. It is a unique combination of a traditional business based on healthy margins and a startup focusing on growth through innovation.
Read more about…
- Tylko, that sells furniture exclusively online like Noo.ma. It already has over 100,000 customers, some using 6-7 of its products each. In 2022, it had €60M in revenue, which is 7x more than Noo.ma.
- Insbuy, an app for buying furniture from your TV. The app helps search for furniture shown in interior design programs from TV and YouTube channels. Thousands of people have already clicked on some of them, not only in Poland.
TOP-3
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TOP-3 from Polish site (links lead to English version)
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- Tomasz Czajka, a Flight Software Engineer in SpaceX. A member of the first team from Poland to win the ICPC 2003.