Polish IT Companies Enter Global Markets

Asseco, Synerise, and Vercom have excelled in foreign markets for a long time. More and more Polish IT companies are following in their footsteps.

A SpotData report shows that recent years have seen a rapid increase in foreign investment by Polish companies. Neither the COVID-19 pandemic nor the outbreak of war in Ukraine have hindered this. To a large extent, it results from the growth of investments in CEE. They are now 100% higher than the average in 2011-2020. Half of Polish foreign investment is concentrated in this region. The most popular is the Czech Republic.

„From the market size point of view, the most attractive countries for investment are the Czech Republic and Romania. From the development level, there are Slovenia, Estonia, and the Czech Republic. And from the quality of human capital – Latvia, Lithuania and Romania. But in many respects, the Balkan countries have become very attractive in recent years,” according to SpotData.

In turn, according to a report by PwC and PFR TFI, as much as 84% of Polish direct investment abroad is located in Europe. And the rebound after COVID-19 was even faster than after the 2008 crisis. The most significant increase in absolute terms was recorded in 2021 in foreign investment to the UK.

Other countries where Polish companies increased their investments were, on the one hand, the already mentioned CEE countries: Croatia (+200%), Lithuania (+130%), and the Czech Republic (+50%). On the other hand, investments in distant destinations also grew strongly: USA (+480%), India (+200%) or Brazil (+370%).

Examples of international expansion

The largest sectors involved in international expansion in Poland are processing and trade. They are led by PKN Orlen, Press Glass, Alumetal, Sniezka, LPP, and CCC. But in recent years, there have also been many mid-sized companies that have tried their hand at conquering foreign markets. This is especially true in the technology sector.

Allegro

One of the most talked-about foreign investments of recent years was, valued at $1B, the Czech platform Mall Group purchase by the Polish site Allegro. Of the other investments in the CEE region, it is worth noting the Slovakian payment platform Viamo acquisition by the Polish Payment Standard (operator of Blik). Another one is WP Holding’s purchase of the Hungarian accommodation booking platform szallas.hu.

Answear.com

Answear.com is also taking the next steps in its overseas expansion. In November 2023, the company announced the launch of its operations in Italy. It is the 12th market in which Answear.com operates and the first in Western Europe.

Mature companies and startups

Technology companies at different stages of development are choosing to expand. These include companies operating in more mature parts of the market, such as Asseco or Allegro. It is also attractive for startups, such as DocPlanner or Booksy. A great example is Synerise, a company dealing with AI and Big Data, which announced some time ago that it would try to conquer the US market.

Vercom

Overseas expansion continues with Vercom, a technology company that provides cloud solutions in the CPaaS model. In mid-2022, it finalized the acquisition of MailerLite, a global provider of email communication tools. In Q3 2023, 61% of Vercom’s sales came from foreign markets, and the number of customers exceeded 75,000.

Dynamic development of the Polish IT industry

Last year’s edition of the prestigious FT1000 ranking of Europe’s fastest-growing companies included as many as 48 Polish companies. A large part of these are IT companies. The top 200 were 74th Pysense, 94th Inspeerity, 114th Bitbag, 170th Escola, and 191st Synerise.

IT companies are achieving global success due to their high-quality services, innovation, and advanced knowledge of their specialists. Foreign expansion is, therefore, becoming a vital element of the development strategy of many companies. The ICT sector plays a critical role in this process.

Language aspects

When developing business in international markets, language aspects are fundamental. The founders of BRAND24, a Wroclaw-based company offering Internet and social media monitoring tools, know this best. Its overseas expansion began with the launch of the global version of the tool in 2015.

„It was originally developed in Polish, and it was this language that it understood best. Going international required creating it from scratch. Today, BRAND24 monitors virtually every language in the world, and for over 90, it can analyze the sentiment of mentions. The product, website, and marketing activities in English work well. The company attracts customers from the UK, USA, Canada, or Australia but also from South America and Asia,” explains Nicholas Winkiel, BRAND24 Chief Evangelist.

Adapting the linguistic offering to customers’ needs is also a guarantee of higher conversion. The company tested this years ago in the Indonesian and Spanish-speaking markets. It created a dedicated version of the product in 2023.

—————————–

TOP-3

  1. Booksy is the most popular app for booking visits to hairdressers and beauty salons.
  2. Vasco Translator V4 is a translator device that speaks 75 languages and translates photo captions from 108 languages in no more than 0.5 seconds. 
  3. TOP-10 Gamedev Companies 2023 from Poland. Among the leaders are: CD Projekt, Techland and PlayWay.

TOP-3 from the Polish site (links lead to the English version)

    1. DeepL Translator, a powerful next-generation online translation tool based on neural networks provided by DeepL.
    2. Eleven Labs, a company that provides the best speech synthesis. Based on that, it plans to make a range of products.
    3. Tomasz Czajka, a Flight Software Engineer in SpaceX. A member of the first team from Poland to win the ICPC 2003.

 

 

IOI 2023: 3rd place for Poland

Poland hadn't had such a good result as in IOI 2023 since 2010 when Adrian Jaskolka took 3rd place! Poland won 1 gold, 1 silver and 2 bronze medals this time. The Chinese took...

CEOI 2023: 4 medals for Poland

In CEOI 2023 Poland won 2 gold medals, 1 silver, and 1 bronze – exactly as many as in CEOI 2022. CEOI (the Central European Olympiad in Informatics) for high school students has been...

EGOI 2023: 4 Medals for Girls from Poland

All Polish girls won medals in the 3rd European Girls' Olympiad in Informatics (EGOI 2023). 186 female participants from 52 countries participated in the competition. Poland shared first place with Ukraine (2 gold medals,...

Polish Blik wants to conquer Europe with mobile payments

It is Poland's most popular mobile payment method, which few people know is of Polish manufacture. Its owner is PSP company – a conglomerate of 6 Polish banks backed by Mastercard. Now it is...

Widmo Spectral Technologies: The Underground Georadar Revolution

Spectral GPR is an innovative device similar in operation to Google Street View. However, it operates underground, bringing with it enormous potential for applications. It all started with a "golden train" that disappeared 80 years...

Jakub Dwernicki from Poland has businesses worth $0.7 billion (cyber_Folks and Vercom) but hopes for more

Jakub Dwernicki from Poland owns two billion-dollar listed companies. They are cyber_Folks (with a valuation of $0.3 billion) and Vercom ($0.4 billion). They have 350,000 customers and 50 acquisitions to their credit. The former...
We use cookies to personalise content and to analyse our traffic. We also share information about your use of our site with our analytics partners. View more
Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

PoLAND of IT masters: Information Hub

Privacy Policy

Address of our website is: hub.landofitmasters.pl

What data do we collect?

Our Company collects the following data:
  • A unique ID is used to generate statistical data on how the visitor uses the website.
  • Determining the preferred language of the visitor and setting the language accordingly on the website, if possible.
  • Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.
  • Cookie used by Google Analytics to throttle request rate
How do we collect your data?
Our website collects the data about your preferred language with the use of a built-in widget and statistical data with the use of third-party provider Google Analytics.

How will we use your data?

Our Company collects your data so that we can improve the page's content and performance in future development.

What are your data protection rights?

Our Company would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request Our Company for copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete the information you believe is incomplete. The right to erasure – You have the right to request that Our Company erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that Our Company restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to Our Company’s processing of your personal data, under certain conditions. The right to data portability – You have the right to request that Our Company transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. You can find our detailed contact information in the footer of this website or by following the contact link in the main menu.

Cookies

Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology For further information, visit allaboutcookies.org.

How do we use cookies?

Our Company uses cookies in a range of ways to improve your experience on our website, including:
  • Understanding how you use our website
  • Collecting information about your preferred language

What types of cookies do we use?

There are a number of different types of cookies, however, our website uses:
  • Functionality – Our Company uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.

How to manage cookies

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Privacy policies of other websites

The PoLAND of IT masters: Information hub website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Changes to our privacy policy

Our Company keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 21 November 2021. If you make a request, we have one month to respond to you. You can find our detailed and up-to-date contact information in the footer of this website or by following the contact link in the main menu.  
Save settings
Cookies settings