Booksy raised $120M for development, the most in the history of Polish startups

Cat Rock Capital invested the most in the Polish company, $70M. The funds are to be used to promote the application for making appointments

Apps for booking visits to hairdressers and beauty salons have increased over the last few years, but the Polish company Booksy remains the leader in this market. Especially after the latest financing round, it will expand its operations in North America, expand to new industries, and acquire companies with complementary offerings.

The Booksy SaaS (Software as a Service) application is designed for business management, serving customers to book and pay for visits to local beauty businesses. The latter, in turn, can manage reservations, payments, and customer base via the accompanying Booksy Biz application. The platform also allows salons to sell other products via Booksy E-Commerce. It acts as a marketplace whereby customers can find and book appointments with various service providers, not just local stylists.

A BIT OF HISTORY

Booksy was founded by Polish entrepreneurs Stefan Batory (CEO) and Konrad Howard. Enabling clients to schedule the best time for an appointment means 38% of clients can do this after working hours, increasing meeting frequency by 20%. The startup started in 2014 and currently operates in over 20 markets, mainly in the USA and the United Kingdom, Poland, Spain, Brazil, Singapore, and South Africa. It is the best beauty salon booking app in these countries, with 9 million bookings per month and an annual GMV of over $1.3B.

In 2019, Booksy became the world’s largest booking service in the beauty industry. The company was already profitable in Poland, as well as in several American cities. It strengthened in other markets, such as India or the Philippines. The company was still spending a lot on marketing, but a new trend emerged: beauty salons and hairdressers themselves started applying for a Booksy subscription. Booksy could boast that its services are used by Barack Obama’s, Cristiano Ronaldo’s and Leo Messi’s hairdressers, as well as Beyonce’s stylist.

Its operations weakened significantly during the pandemic, but it did not give up. Already in the late spring of 2020, after the economies were thawed, revenues started to grow dynamically again. The autumn lockdowns in the world were not so severe anymore. Slimmed-down Booksy (employment drop from 300 to 150 people) was financially much better than six months earlier. The company also decided to go beyond the beauty industry. She started with contracts with banks so that it was possible to book visits to branches through their application. Then,  it began making agreements with insurance companies and mobile operators. Even retail chains appeared among the customers. Booksy intended to be a portal for arranging everything from tire changes to visiting the municipal office.

In December 2020, it also merged with the competitive booking service no. 2 in the beauty industry on the Polish market, the Moment company. It allowed increasing the number of users from less than 8M to 13M, which could not escape the attention of investment funds. At the beginning of 2021, Booksy received a record-breaking capital injection from VC funds in the history of Polish startups (more about which above). The company could reach more showrooms and service providers throughout the United States and all regions in which it operates, contributing to an increase in customers.

The company is headquartered in the US with offices in six countries. It also works with major tech brands such as Facebook, Instagram, Google, and Yelp to provide a seamless booking experience right on their platforms. Booksy is also one of only three providers globally integrated with the Facebook Appointment Planner. It successfully delivers on its “customer first” promise, and more than 70% of them are likely to recommend Booksy to friends or colleagues. Its management team has experience in successful startups such as iTaxi, Eo Networks and Docplanner, and leading blue-chip and consulting companies, e.g. Amazon, Google, eBay, Groupon, Wonga, McKinsey, AT Kearney, PwC or EY.

Wanting to win in the US finally, Stefan Batory is thinking about listing the company on the New York Stock Exchange. He dreams of building the most prominent company from Poland, as recognizable as Coca-Cola or Pepsi.

We use cookies to personalise content and to analyse our traffic. We also share information about your use of our site with our analytics partners. View more
Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

PoLAND of IT masters: Information Hub

Privacy Policy

Address of our website is: hub.landofitmasters.pl

What data do we collect?

Our Company collects the following data:
  • A unique ID is used to generate statistical data on how the visitor uses the website.
  • Determining the preferred language of the visitor and setting the language accordingly on the website, if possible.
  • Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.
  • Cookie used by Google Analytics to throttle request rate
How do we collect your data?
Our website collects the data about your preferred language with the use of a built-in widget and statistical data with the use of third-party provider Google Analytics.

How will we use your data?

Our Company collects your data so that we can improve the page's content and performance in future development.

What are your data protection rights?

Our Company would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request Our Company for copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete the information you believe is incomplete. The right to erasure – You have the right to request that Our Company erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that Our Company restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to Our Company’s processing of your personal data, under certain conditions. The right to data portability – You have the right to request that Our Company transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. You can find our detailed contact information in the footer of this website or by following the contact link in the main menu.

Cookies

Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology For further information, visit allaboutcookies.org.

How do we use cookies?

Our Company uses cookies in a range of ways to improve your experience on our website, including:
  • Understanding how you use our website
  • Collecting information about your preferred language

What types of cookies do we use?

There are a number of different types of cookies, however, our website uses:
  • Functionality – Our Company uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.

How to manage cookies

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Privacy policies of other websites

The PoLAND of IT masters: Information hub website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Changes to our privacy policy

Our Company keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 21 November 2021. If you make a request, we have one month to respond to you. You can find our detailed and up-to-date contact information in the footer of this website or by following the contact link in the main menu.  
Save settings
Cookies settings