inStreamly is a platform that allows micro-sponsorship contracts between streamers and brands. The former gains an additional source of earnings this way, while the latter gains advertising opportunities.
The company was established in 2019 and was founded by four people associated with the streaming market:
- Maciej Sawicki, co-owner of devils.one,
- Damian Konopka, creator of streamers.pl,
- Szymon Kubiak, responsible for gaming at Mediacom media house,
- Wiktoria Wójcik, a gaming streamer and e-sports reporter.
The idea turned out to be a hit. The startup operates in 12 markets, works with more than 111,000 gamers, and has helped execute campaigns for 232 brands. Such as Netflix, Porsche, Sony Play Station, Samsung, Adidas, Reebook, and Disney.
In 2020, inStreamly received $0.25M in funding from the Dragon Ventures fund. A year later, it received $1.2M from Britain’s Supermode Global, Japan’s Colopi Next, and Poland’s PKO VC. In 2022, it convinced Deutsche Telekom hubraum Fund.
Unfortunately, when the war broke out between Russia and Ukraine, specific products and branches had to be closed down, and the workforce was reduced. And all this at a time when the company is trying to establish itself in the still fledgling metaverse sector. Gaming is the first environment in which it leads to a parallel virtual life. That’s why it has already set its sights on expanding its direct-to-game advertising product portfolio since last year. She has already executed the first metaverse campaigns for Doritos and Nert. And on top of that, it is consistently educating the marketing industry about the potential of gaming.
The global live-streaming market
It is increasing, especially among Generation Z. This has been quickly recognized by large companies whose customers are young. However, sponsoring streamers in this market segment was initially fraught with problems. Only the most prominent creators with hundreds of thousands of followers could partner with big brands, leaving most streamers without access to this type of monetization.
With inStreamly’s platform, all live content creators gain access to sponsorship deals. Through the solution offered by the company, streamers can grow and monetize their passion. And brands reach out to highly engaged communities of micro-streamers that deliver just as many impressions at a much higher conversion rate.
While the average CTR in the “paid display ads” industry is 0.7%, a recent campaign with 1,000 streamers reached 4%. This example shows that smaller streamers can attract higher engagement from big brands through the inStreamly platform.
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