inStreamly Enables Streamers to be Sponsored by Brands

inStreamly is a platform that allows micro-sponsorship contracts between streamers and brands. The former gains an additional source of earnings this way, while the latter gains advertising opportunities.

The company was established in 2019 and was founded by four people associated with the streaming market:

  • Maciej Sawicki, co-owner of,
  • Damian Konopka, creator of,
  • Szymon Kubiak, responsible for gaming at Mediacom media house,
  • Wiktoria Wójcik, a gaming streamer and e-sports reporter.

First successes

The idea turned out to be a hit. The startup operates in 12 markets, works with more than 111,000 gamers, and has helped execute campaigns for 232 brands. Such as Netflix, Porsche, Sony Play Station, Samsung, Adidas, Reebook, and Disney.

In 2020, inStreamly received $0.25M in funding from the Dragon Ventures fund. A year later, it received $1.2M from Britain’s Supermode Global, Japan’s Colopi Next, and Poland’s PKO VC. In 2022, it convinced Deutsche Telekom hubraum Fund.

Metaverse campaigns

Unfortunately, when the war broke out between Russia and Ukraine, specific products and branches had to be closed down, and the workforce was reduced. And all this at a time when the company is trying to establish itself in the still fledgling metaverse sector. Gaming is the first environment in which it leads to a parallel virtual life. That’s why it has already set its sights on expanding its direct-to-game advertising product portfolio since last year. She has already executed the first metaverse campaigns for Doritos and Nert. And on top of that, it is consistently educating the marketing industry about the potential of gaming.

The global live-streaming market

It is increasing, especially among Generation Z. This has been quickly recognized by large companies whose customers are young. However, sponsoring streamers in this market segment was initially fraught with problems. Only the most prominent creators with hundreds of thousands of followers could partner with big brands, leaving most streamers without access to this type of monetization.

With inStreamly’s platform, all live content creators gain access to sponsorship deals. Through the solution offered by the company, streamers can grow and monetize their passion. And brands reach out to highly engaged communities of micro-streamers that deliver just as many impressions at a much higher conversion rate.

While the average CTR in the “paid display ads” industry is 0.7%, a recent campaign with 1,000 streamers reached 4%. This example shows that smaller streamers can attract higher engagement from big brands through the inStreamly platform.

Read more about:

  • Braight, a fintech platform that connects investors with borrowers. In 2022, Braight Technologies was recognized in the Spotlight competition as the most innovative technology startup in CEE. 


    1. Booksy, the most popular app for booking visits to hairdressers and beauty salons.
    2. Vasco Translator V4, a translator device that speaks 75 languages, and translates photo captions from 108 languages in no more than 0.5 seconds. 
    3. CFD Suite, an app shortening the simulation duration of mixing chemicals from hours to minutes thanks to AI.

    TOP-3 from Polish site (links lead to English version)

      1. DeepL Translator, a powerful next-generation online translation tool based on neural networks provided by DeepL.
      2. Eleven Labs, a company that provides the best speech synthesis. Based on that, it plans to make a range of products.
      3. Tomasz Czajka, a Flight Software Engineer in SpaceX. A member of the first team from Poland to win the ICPC 2003.

IOI 2023: 3rd place for Poland

Poland hadn't had such a good result as in IOI 2023 since 2010 when Adrian Jaskolka took 3rd place! Poland won 1 gold, 1 silver and 2 bronze medals this time. The Chinese took...

CEOI 2023: 4 medals for Poland

In CEOI 2023 Poland won 2 gold medals, 1 silver, and 1 bronze – exactly as many as in CEOI 2022. CEOI (the Central European Olympiad in Informatics) for high school students has been...

EGOI 2023: 4 Medals for Girls from Poland

All Polish girls won medals in the 3rd European Girls' Olympiad in Informatics (EGOI 2023). 186 female participants from 52 countries participated in the competition. Poland shared first place with Ukraine (2 gold medals,...

Polish Blik wants to conquer Europe with mobile payments

It is Poland's most popular mobile payment method, which few people know is of Polish manufacture. Its owner is PSP company – a conglomerate of 6 Polish banks backed by Mastercard. Now it is...

Widmo Spectral Technologies: The Underground Georadar Revolution

Spectral GPR is an innovative device similar in operation to Google Street View. However, it operates underground, bringing with it enormous potential for applications. It all started with a "golden train" that disappeared 80 years...

Jakub Dwernicki from Poland has businesses worth $0.7 billion (cyber_Folks and Vercom) but hopes for more

Jakub Dwernicki from Poland owns two billion-dollar listed companies. They are cyber_Folks (with a valuation of $0.3 billion) and Vercom ($0.4 billion). They have 350,000 customers and 50 acquisitions to their credit. The former...
We use cookies to personalise content and to analyse our traffic. We also share information about your use of our site with our analytics partners. View more
Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

PoLAND of IT masters: Information Hub

Privacy Policy

Address of our website is:

What data do we collect?

Our Company collects the following data:
  • A unique ID is used to generate statistical data on how the visitor uses the website.
  • Determining the preferred language of the visitor and setting the language accordingly on the website, if possible.
  • Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.
  • Cookie used by Google Analytics to throttle request rate
How do we collect your data?
Our website collects the data about your preferred language with the use of a built-in widget and statistical data with the use of third-party provider Google Analytics.

How will we use your data?

Our Company collects your data so that we can improve the page's content and performance in future development.

What are your data protection rights?

Our Company would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request Our Company for copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete the information you believe is incomplete. The right to erasure – You have the right to request that Our Company erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that Our Company restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to Our Company’s processing of your personal data, under certain conditions. The right to data portability – You have the right to request that Our Company transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. You can find our detailed contact information in the footer of this website or by following the contact link in the main menu.


Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology For further information, visit

How do we use cookies?

Our Company uses cookies in a range of ways to improve your experience on our website, including:
  • Understanding how you use our website
  • Collecting information about your preferred language

What types of cookies do we use?

There are a number of different types of cookies, however, our website uses:
  • Functionality – Our Company uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.

How to manage cookies

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Privacy policies of other websites

The PoLAND of IT masters: Information hub website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Changes to our privacy policy

Our Company keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 21 November 2021. If you make a request, we have one month to respond to you. You can find our detailed and up-to-date contact information in the footer of this website or by following the contact link in the main menu.  
Save settings
Cookies settings