TOP-10 Polish E-commerce Companies 2023

The valuation of this industry increased by 25% during the year, in contrast to the previous year, when it recorded a decline. Companies operating globally are currently doing their best.

position name value (in billions of dollars) growth (y/y) industry
1 Allegro 34,6 30,5% trading platform
2 STS 3,2 37,4% betting
3 CCC 2,5 -14,1% footwear
4 Displate 1,5 98,1% metal posters
5 X-kom 1,5 -2,6% computer hardware
6 TIM 1,1 46,2% electrotechnical equipment
7 Tylko 0,7 48,0% furniture
8 Answear 0,6 82,0% clothes
9 Oponeo 0,6 -1,1% tyres
10 Superauto24 0,3 48,8% automotive

Source: Forbes, data as of the end of April 2023

The point of reference for the Polish e-commerce market is Allegro – the largest online shopping portal in Poland. In the third quarter of 2022, it recorded a decrease in revenues, but it made up for it in the next one, ending the year with a 23.2% increase in sales. The company owed this not only to attractive prices but also to the increased interest in the so-called everyday shopping. With fast delivery, Allegro has become a viable alternative for grocery chains. The company can also boast of a steady increase in the shopping basket of its customers (11.3%). Still, its development opportunities in Poland are slowly starting to run out since the number of its customers equaled the number of households in Poland (14.1M). It does not mean, however, that there is no way to increase revenues, and a good example is Allegro Pay, which, after connecting to the largest trading platform in the country, quickly grows into one of the largest Polish lenders. In 2022, sales reached 1.12B dollars, more than mBank (1.08B dollars).

Other e-commerce businesses in Poland are also beginning to feel the limits of growth opportunities. An example is eobuwie operating in the CCC group, which recorded a 2% decrease last year, perhaps because shoes are bought at most twice a year and not more often. The company compensated for this with a significant increase in another subsidiary, Modivo, trading clothes online (over 80M dollars in revenues and 42% growth), translating into a total increase in CCC revenues from e-commerce by 7%. Answear, which specializes in the sale of clothes, also has increasing revenues from e-commerce, which increased its revenues in this area by 42% last year. And now they account for 32% of the company’s total sales.

The Polish e-commerce market is divided into those whose results have reached the ceiling and those with enormous growth potential. The former include industry pioneers, such as Allegro or eobuwie, but also Oponeo, which, after a huge sales jump in 2021 (42%), significantly slowed down the next year (-12%). It also diversified its offer by establishing the Dadelo bicycle company, which is growing at over 40% annually, and its share in total revenues has increased from 15% to 27% within three years.

A product that seemed even more challenging to sell online is cars. And yet, Superauto24 succeeded in this market – it increased its gross profit from 3.8M dollars to 5.5M dollars during the year.

The most significant potential for growth, however, has companies that, from the beginning, focused on global operations, even in the most niche industries. Every year, this thesis is confirmed by Displate, which sends metal posters worldwide for over 120 Million dollars. However, the company Tylko, which operates in the furniture industry, has even more significant potential here. It started with the sale of bookcases. Over time, wardrobes were added, which it successfully sells throughout Europe, and kitchens are ahead of it.

Based on Forbes 2023/06

Prof. Janusz Kacprzyk is the first Pole awarded the Vernadskyi Gold Medal by the National Academy of Ukraine

During his stay in Poland, the medal was presented to him by prof. Anataly Zagorodny, president of the National Academy of Sciences of Ukraine. Vernadskyi Medal was established in 2003. It is the highest...

Three weeks until the start of the Gordon Bennett Cup balloon competition!

The 66th edition of the international gas balloon competition will start on October 7, 2023, in Albuquerque (New Mexico), USA. 18 two-person teams from 9 countries will take part, including two from Poland. One...

13 medals for Poland in the finals of the EuroSkills Gdańsk 2023 industry competition

In new technologies, Poland won gold medals in electronics prototyping and integration of robotic systems and bronze in digital construction. In total, Polish representatives won 3 gold, one silver, three bronze medals, and six...

EuroSkills: Gold for Poland in robot integration

Two Poles, Hubert Krasuski and Piotr Wyrzyk, 23-year-old students of the Warsaw University of Technology at the Faculty of Mechatronics, won one of three gold medals for Poland during the European finals of the...

EuroSkills: Gold for Poland in electronics prorotyping

Jan Firlej, a 22-year-old third-year student of the Poznań University of Technology, majoring in Automation and Robotics, won one of three gold medals for Poland during the European finals of the EuroSkills Gdańsk 2023...

EuroSkills: Bronze for Poland in Digital Construction

Dorota Cieślicka, a 25-year-old graduate of engineering studies in the field of construction at the Krakow University of Technology and a student of master's studies in construction with a specialization in BIM (Building Information...
We use cookies to personalise content and to analyse our traffic. We also share information about your use of our site with our analytics partners. View more
Cookies settings
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

PoLAND of IT masters: Information Hub

Privacy Policy

Address of our website is:

What data do we collect?

Our Company collects the following data:
  • A unique ID is used to generate statistical data on how the visitor uses the website.
  • Determining the preferred language of the visitor and setting the language accordingly on the website, if possible.
  • Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.
  • Cookie used by Google Analytics to throttle request rate
How do we collect your data?
Our website collects the data about your preferred language with the use of a built-in widget and statistical data with the use of third-party provider Google Analytics.

How will we use your data?

Our Company collects your data so that we can improve the page's content and performance in future development.

What are your data protection rights?

Our Company would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request Our Company for copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete the information you believe is incomplete. The right to erasure – You have the right to request that Our Company erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that Our Company restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to Our Company’s processing of your personal data, under certain conditions. The right to data portability – You have the right to request that Our Company transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. You can find our detailed contact information in the footer of this website or by following the contact link in the main menu.


Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology For further information, visit

How do we use cookies?

Our Company uses cookies in a range of ways to improve your experience on our website, including:
  • Understanding how you use our website
  • Collecting information about your preferred language

What types of cookies do we use?

There are a number of different types of cookies, however, our website uses:
  • Functionality – Our Company uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.

How to manage cookies

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Privacy policies of other websites

The PoLAND of IT masters: Information hub website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Changes to our privacy policy

Our Company keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 21 November 2021. If you make a request, we have one month to respond to you. You can find our detailed and up-to-date contact information in the footer of this website or by following the contact link in the main menu.  
Save settings
Cookies settings