Will SEO optimization tool from Polish Surfer stand up to ChatGPT?

The Wroclaw-based startup has made a global career in its niche in a few years, already having 16k subscribers. Its products that facilitate creating, positioning and auditing content for SEO optimization are used by 150k users from 140+ countries. In 2022, it generated $14 million in revenue and $7 million in net profit.

Until a few years ago, SEO specialists wasted a lot of time looking for relationships between different elements of websites that affect their positions in Google’s search engine. Surfer’s founders decided to tackle this challenge. In a short time, they wrote an application that uses the latest technologies and has better potential for scaling. They showed a beta version of their product at the semKRK industry conference in late 2017. After its presentation, 70% of the attendees wanted to access it, and over time there were 2,000. It cemented the idea that it was worth building the business after all.

Commercialization of the product

Eventually, the paid version of the product went on the market in late 2018, and in just 2 months, the company managed to sell 300 subscriptions. The breakthrough year for the company’s development turned out to be 2019. Its popularity grew thanks to its contribution to foreign Facebook groups dedicated to SEO and the organization of webinars. As a result, the company partnered with well-known SEO influencer Matt Diggity, who invested $20,000 in the company. And he got a booth at November’s Chiang Mai SEO Conference in Thailand, where Surfer went with its new product. It was a content editor, a tool that helps create optimized website content. It was so good that half of the 800 conference attendees purchased a subscription.

Financial results

All this translated into results. In 2018, the company had $0.4 million in revenue; a year later, it had $1.9 million. In 2021, it succeeded in integrating its product with Jasper, an AI-based content creation platform now valued at $1.5 billion. Revenues then rose to $6 million in revenue and net income to $1.9 million. A year later, sales increased 2.5 times, profit almost 4 times, doubling employment to 90 people. Thus, the startup became one of the most promising Polish technology companies globally. Indeed, more than 95% of the company’s revenue is generated from outside Poland, mainly from the US.

Threats

2023 was a challenging year for the company as the AI revolution swept the world, which could shake up the SEO industry. Indeed, ChatGTP became the world’s most popular tool for generating various types of text out of the box. Surfer responded with its AI-powered product, facilitating the automatic creation of optimized search engine content. Revenues increased, but only by half. The company needs to look for new ideas for growth.

—————————————–

TOP-3

  1. DeepL Translator is a powerful next-generation online translation tool based on neural networks. The service supports 26 languages (as of May 2022).
  2. Eleven Labs is the world’s best technology for speech synthesis.
  3. Tomasz Czajka, Flight Software Engineer at SpaceX. He was a member of the team that was the first from Poland to win the 2003 ICPC finals.

TOP-3 on the Polish site (links lead to the English version)

  1. Booksy is the world’s most popular app for booking appointments at hairdressers and beauty salons.
  2. Vasco Translator V4 is a translation device that works online in 150+ countries, speaks 75 languages, and translates captions from photos from 108 in 0.5 sec.
  3. TOP-10 Polish companies in the gamedev sector 2023. The leader is CD Projekt, ahead of Techland and PlayWay.

BOI Lithuania 2024: Adam-Gąsienica Samek the winner for the 2nd time in a row

The 30th edition of the BOI 2024 competition was held from May 3 to 7, 2024, in the Lithuanian capital of Vilnius. The Polish...

Bronze medal for Warsaw University in ICPC 2023

The overdue finals of the 46th ICPC 2022 and 47th 2023 editions were held in Luxor, Egypt. Of the Polish teams, the best performers...

InPost Pay already has 1 million users

The service was awarded at the Mobile Trends Awards 2023, winning a statuette in the Fintech category and 2nd place in the Main Category....

$350M for expansion of Atman data centres

Atman has secured the most extensive grant in Poland to expand data centres. An agreement was signed by 6 financial institutions from Poland and...

Warsaw University wins 2024 ICPC European Championship

The Polish team (Arkadiusz Czarkowski, Bartłomiej Czarkowski and Tomasz Nowak, accompanied by prof. Krzysztof Diks, and prof. Jan Madey) achieved an emphatic victory in...

Jagiellonian University wins CERC 2023

UJ's victory in the CERC 2023 was undisputed, as it was the only team to solve 10 tasks out of 12. Second place went...
We use cookies to personalise content and to analyse our traffic. We also share information about your use of our site with our analytics partners. View more
Cookies settings
Accept
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active

PoLAND of IT masters: Information Hub

Privacy Policy

Address of our website is: hub.landofitmasters.pl

What data do we collect?

Our Company collects the following data:
  • A unique ID is used to generate statistical data on how the visitor uses the website.
  • Determining the preferred language of the visitor and setting the language accordingly on the website, if possible.
  • Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.
  • Cookie used by Google Analytics to throttle request rate
How do we collect your data?
Our website collects the data about your preferred language with the use of a built-in widget and statistical data with the use of third-party provider Google Analytics.

How will we use your data?

Our Company collects your data so that we can improve the page's content and performance in future development.

What are your data protection rights?

Our Company would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following: The right to access – You have the right to request Our Company for copies of your personal data. We may charge you a small fee for this service. The right to rectification – You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete the information you believe is incomplete. The right to erasure – You have the right to request that Our Company erase your personal data, under certain conditions. The right to restrict processing – You have the right to request that Our Company restrict the processing of your personal data, under certain conditions. The right to object to processing – You have the right to object to Our Company’s processing of your personal data, under certain conditions. The right to data portability – You have the right to request that Our Company transfer the data that we have collected to another organization, or directly to you, under certain conditions. If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us. You can find our detailed contact information in the footer of this website or by following the contact link in the main menu.

Cookies

Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology For further information, visit allaboutcookies.org.

How do we use cookies?

Our Company uses cookies in a range of ways to improve your experience on our website, including:
  • Understanding how you use our website
  • Collecting information about your preferred language

What types of cookies do we use?

There are a number of different types of cookies, however, our website uses:
  • Functionality – Our Company uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.

How to manage cookies

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Privacy policies of other websites

The PoLAND of IT masters: Information hub website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Changes to our privacy policy

Our Company keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 21 November 2021. If you make a request, we have one month to respond to you. You can find our detailed and up-to-date contact information in the footer of this website or by following the contact link in the main menu.  
Save settings
Cookies settings