Having raised 10 million dollars from investors, Inuru intends to enter the FMCG and medical packaging markets with its luminescent OLED labels. The company is German but was founded by two Poles.
Inuru’s patented solution makes it possible to place interactive OLEDs on any surface. They find particular applications in the production of labels and packaging. On the one hand, they can warn of an expired drug or dangerous substance. On the other, they interestingly convey marketing content.
Inuru has worked with market giants such as Coca-Cola, Cattier, and Displate for several years. Coca-Cola has already brought the lightsabers of Star Wars heroes to life using Inuru’s OLEDs as part of a promotional campaign in 2019. This year, its new customer is US-based CEACO, which uses Inuru’s OLEDs in a board game available at Walmart. The company’s technology can also be integrated into clothing. It can give functions that are aesthetically pleasing and enhance the safety of the wearer.
The most promising sectors, however, appear to be FMCG and pharmaceuticals. In the first case, OLED labels can protect against expired food purchases. Second, they can help patients read the expiration date of drugs and ensure adherence to prescribed dosages. The demand for intelligent solutions in this sector is vast. As many as 325,000 patients worldwide die annually due to the use of expired medicines. And this is despite spending more than $600 billion on prevention efforts.
Inuru’s OLED technology generates interest in Europe, North America, Asia, and the Middle East. The printed electronics market is expected to grow at an annual rate of 18.3 percent. It means growth from $9.9 billion to $23 billion by 2026. Therefore, the opportunities for growth and addressing its needs are enormous, and Inuru is poised for rapid expansion.
The support raised in the latest funding round comes mainly from a leading private LED lighting manufacturer. Other companies have also invested in Inuru: Adamed, Aper Ventures, ARIA, and a group of angel investors. And this shows confidence in the OLED technology developed by Inuru.
Inuru focused on completing the world’s first fully automated OLED printing production line in Wildau, near Berlin. The line will enable Inuru to significantly reduce production costs, thereby increasing the availability of the solution and entering new markets. The company has also been operating a Warsaw branch since early 2023 and intends to open an R&D center in Poland soon.
You can read more about Inuru here.
Read also about another German company DeepL, which was also founded by a Pole. It is the most-read post on our site.