Chatbots from Zowie Change the Consumer Communication

The startup from Poland makes it easier for online stores to personalize customer service. It is possible by offering intelligent tools to automate consumer communication. In the last round of funding, it raised $14M, and since 2019 – $20M.

Zowie chatbots are powered by the Zowie X2 AI, which can analyze both words and the sentiment behind them. Zowie can detect trends in different types of questions and answers received from customers and compile reports based on them. The AI is so sophisticated that Zowie can boast of automating 70% of incoming queries. Most often for tracking or customizing orders. The AI reviews past conversations and the business knowledge base and even publishes FAQs. All of that  to determine what should be automated and what should be left to the experts. It can be integrated with popular e-commerce payment methods such as Zendesk, Shopify, and Gorgias.

Zowie is also one of the first companies in the world to enable brands to automate the Instagram customer experience with the Messenger API. The chatbot passes any helpful information from the conversation to the customer service member. So it can start working with product recommendations. Zowie’s customers save an average of 2 hours a day for their agents. Then they can better help and advise consumers in their choices. In the same timr they increase sales in online stores thanks to a 12% increase in customer satisfaction (CSAT).


The startup was founded in 2019 by Maja Schaefer and Maciej Ciołek. In less than four years of operation, Zowie has acquired customers worldwide. Including well-known and popular brands such as Avon, Empik, Giesswein, InPost, and L’Oreal. The online store Giesswein, where customers from 17 markets shop with customer service in 13 languages, has seen a 45% increase in net sales thanks to Zowie without hiring additional staff.

Thanks to the funds obtained in 2022, Zowie plans to develop new products and tools for e-commerce and accelerate its expansion in the USA. The company already has branches in Warsaw, Krakow, and New York. It also operates remotely. The startup has already doubled its team, employing, i.a., developers, product managers, AI specialists, and sales specialists. In recent months, Zowie has also introduced ESOP – an employee share program, thanks to which team members become company shareholders.

Read more about Sentimenti, textual emotion analyzer better than Watson, here.

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