The Coding Giants is the largest private programming school for children and teenegers in Poland. This year, the company wants to try to operate globally by raising €3.5M from investors.
The company was founded in 2015 by four IT specialists. Seven years later, they closed the year with revenues of 4M euro. They became the most significant representative of this business in Poland, without the support of foreign capital. They have 129 facilities where over 600 trainers teach children stationary or online. The main topic is how to create games and other applications and code in various programming languages. They have trained over 100,000 students and now have 13,000 active customers from Poland who bring 90% of revenues. Nevertheless, they dream of going global. At the beginning of this year, they obtained 3.5M euro in funding from the Polish Nunatak Capital fund and the Hungarian PortfoLion. They want to use it for foreign expansion. First in Spanish-speaking countries and possibly Latin America, then in the UK and Germany.
Business model
Initially, they acquired customers thanks to leaflets left at school, and then they began to use internet marketing tools. They also carried out unique campaigns. It was publishing coding textbooks for the youngest or free workshops for children, “Code with Giants” In the last edition participated 30,000 students. A vast increase also helped them in demand for programmers. During the pandemic, they did not suffer too much because they quickly switched to remote work. As a result, online courses are currently responsible for approx. 70% of the company’s revenues and almost all foreign sales. They already operate in 14 markets with the help of franchisees.
Spain and Chile
They opened their outlets in Spain and Chile. In a franchise model, they operate under the Coding Giants brand. Among others in Croatia, Bosnia and Herzegovina, Montenegro, Slovakia, Mexico, United Arab Emirates, and Singapore. They offer each franchisee their own CRM and LMS systems, thanks to which they maintain consistency of standards and processes. They also help franchisees hire coding trainers, recruit, distribute teaching materials, and conduct classes.
According to Nunatak Capital, the education of the future belongs to a hybrid model. AI supports teachers in choosing teaching methods tailored to the needs and capabilities of individual students. The Software Giants are in a great starting position to follow this path and transform into a global business. The sponsor can help them with this thanks to a good knowledge of data science tools and solutions.
Read more about another programminig school InstaKod.